Vāsah is an Indian fashion brand celebrating craftsmanship, inspired by the purity of Khadi and the beauty of handmade fabrics, offering sustainable, elegant clothing for the modern woman that blends tradition with effortless style.
Project overview
Vāsah aimed to establish a brand identity that honors Indian heritage while appealing to contemporary women. My role was to create a logo, visual identity, and branding elements that embody the essence of Khadi—minimal, elegant, and timeless. The goal was to craft a cohesive presence reflecting sustainability, ethical craftsmanship, and the harmonious fusion of nature, tradition, and modernity across all touchpoints.
Challenges
Crafting Vāsah's identity required seamlessly integrating traditional Indian elements, like Sanskrit-inspired motifs, with modern minimalism. Challenges included developing a color palette and typography that conveyed comfort and sophistication without clichés, ensuring the design was versatile for clothing, packaging, and digital platforms, and balancing raw authenticity with refined elegance. Appealing to a global audience while staying true to cultural roots demanded careful consideration of scalability and accessibility.
Results
The branding for Vāsah features a refined serif logo inspired by Sanskrit, with bold yet fluid letterforms that mirror Khadi's raw sophistication. The visual identity includes a minimal aesthetic, earthy tones, and expressive elements, all showcased on Behance (https://www.behance.net/gallery/223529381/Vasah). Feedback highlighted the brand's enhanced appeal, capturing effortless mindfulness and timelessness, positioning Vāsah as a harmonious blend of heritage and contemporary fashion.
Vāsah is an Indian fashion brand celebrating craftsmanship, inspired by the purity of Khadi and the beauty of handmade fabrics, offering sustainable, elegant clothing for the modern woman that blends tradition with effortless style.
Project overview
Vāsah aimed to establish a brand identity that honors Indian heritage while appealing to contemporary women. My role was to create a logo, visual identity, and branding elements that embody the essence of Khadi—minimal, elegant, and timeless. The goal was to craft a cohesive presence reflecting sustainability, ethical craftsmanship, and the harmonious fusion of nature, tradition, and modernity across all touchpoints.
Challenges
Crafting Vāsah's identity required seamlessly integrating traditional Indian elements, like Sanskrit-inspired motifs, with modern minimalism. Challenges included developing a color palette and typography that conveyed comfort and sophistication without clichés, ensuring the design was versatile for clothing, packaging, and digital platforms, and balancing raw authenticity with refined elegance. Appealing to a global audience while staying true to cultural roots demanded careful consideration of scalability and accessibility.
Results
The branding for Vāsah features a refined serif logo inspired by Sanskrit, with bold yet fluid letterforms that mirror Khadi's raw sophistication. The visual identity includes a minimal aesthetic, earthy tones, and expressive elements, all showcased on Behance (https://www.behance.net/gallery/223529381/Vasah). Feedback highlighted the brand's enhanced appeal, capturing effortless mindfulness and timelessness, positioning Vāsah as a harmonious blend of heritage and contemporary fashion.