KUKO is a beverage company based in Sydney, Australia, specializing in energy drinks and sparkling tonics, focusing on freshness, vibrancy, and a modern approach to refreshment.
Company
kuko inc.
Timeline
2025
—
2025
Role
Brand Designer
Project overview
KUKO required a brand identity and logo to embody its innovative vision in the beverage market. My role was to develop a visual identity that captured the essence of freshness, vibrancy, and modernity, aligning with the brand's offerings of energy drinks and sparkling tonics while creating an engaging presence for consumers.
Challenges
Creating KUKO's identity involved infusing vibrancy and energy into a clean, modern design without overwhelming simplicity. Challenges included choosing a color palette that evoked freshness and excitement, crafting a versatile logo suitable for packaging and digital platforms, and ensuring the branding appealed to a dynamic audience seeking refreshing beverages. Balancing bold elements with approachability was essential to reflect the brand's Australian roots and global appeal.
Results
The branding for KUKO features a vibrant logo and visual identity that exude freshness and modern edge, showcased on Instagram. The design incorporates lively colors and contemporary typography, with feedback emphasizing its energetic appeal. This project positioned KUKO as a refreshing contender in the beverage industry, enhancing brand recognition and consumer engagement.
KUKO is a beverage company based in Sydney, Australia, specializing in energy drinks and sparkling tonics, focusing on freshness, vibrancy, and a modern approach to refreshment.
Company
kuko inc.
Timeline
2025
—
2025
Role
Brand Designer
Project overview
KUKO required a brand identity and logo to embody its innovative vision in the beverage market. My role was to develop a visual identity that captured the essence of freshness, vibrancy, and modernity, aligning with the brand's offerings of energy drinks and sparkling tonics while creating an engaging presence for consumers.
Challenges
Creating KUKO's identity involved infusing vibrancy and energy into a clean, modern design without overwhelming simplicity. Challenges included choosing a color palette that evoked freshness and excitement, crafting a versatile logo suitable for packaging and digital platforms, and ensuring the branding appealed to a dynamic audience seeking refreshing beverages. Balancing bold elements with approachability was essential to reflect the brand's Australian roots and global appeal.
Results
The branding for KUKO features a vibrant logo and visual identity that exude freshness and modern edge, showcased on Instagram. The design incorporates lively colors and contemporary typography, with feedback emphasizing its energetic appeal. This project positioned KUKO as a refreshing contender in the beverage industry, enhancing brand recognition and consumer engagement.