OXO is an innovative lifestyle brand offering modern, user-focused products designed to simplify and elevate everyday experiences.
Project overview
OXO, a new brand, needed a bold identity and digital presence to showcase its innovative product strategy. My task was to create a cohesive logo, visual identity, and website that reflected OXO’s modern vision, engaged users, and built trust. The goal was to craft a unified brand experience that communicated clarity and creativity.
Challenges
Developing OXO’s identity from scratch required balancing innovation with accessibility. The logo and branding had to stand out while remaining approachable, and the website needed to clearly convey OXO’s vision to a diverse audience. Technical hurdles included ensuring mobile responsiveness, fast load times, and a scalable design system, all while creating a visual language that felt fresh yet trustworthy.
Results
The result was a distinctive logo, a vibrant branding system, and a sleek website. The design features clean typography, a bold color palette, and intuitive navigation, effectively showcasing OXO’s products. Feedback highlighted improved user engagement and a stronger brand perception, positioning OXO as a confident, forward-thinking player in its industry.
OXO is an innovative lifestyle brand offering modern, user-focused products designed to simplify and elevate everyday experiences.
Project overview
OXO, a new brand, needed a bold identity and digital presence to showcase its innovative product strategy. My task was to create a cohesive logo, visual identity, and website that reflected OXO’s modern vision, engaged users, and built trust. The goal was to craft a unified brand experience that communicated clarity and creativity.
Challenges
Developing OXO’s identity from scratch required balancing innovation with accessibility. The logo and branding had to stand out while remaining approachable, and the website needed to clearly convey OXO’s vision to a diverse audience. Technical hurdles included ensuring mobile responsiveness, fast load times, and a scalable design system, all while creating a visual language that felt fresh yet trustworthy.
Results
The result was a distinctive logo, a vibrant branding system, and a sleek website. The design features clean typography, a bold color palette, and intuitive navigation, effectively showcasing OXO’s products. Feedback highlighted improved user engagement and a stronger brand perception, positioning OXO as a confident, forward-thinking player in its industry.