Oasina is a holiday home rental platform based in Positano, Italy, offering stunning accommodations to enhance travelers' experiences in one of the world's most picturesque destinations.
Project overview
Oasina sought a captivating brand identity to reflect its luxurious and scenic offerings in Positano. My role was to create a logo, visual identity, and overall branding that evoked the charm of Italian coastal living, targeting travelers seeking premium holiday rentals. The goal was to build a cohesive digital and visual presence that communicated elegance, serenity, and exclusivity.
Challenges
Crafting Oasina's identity required capturing the essence of Positano's vibrant yet tranquil atmosphere in a modern design. Challenges included selecting a color palette inspired by the Amalfi Coast's blues and terracottas, designing a versatile logo that worked across digital platforms and marketing materials, and ensuring the branding appealed to an international audience while maintaining cultural authenticity. Balancing luxury with approachability was key, alongside creating scalable elements for various applications.
Results
The final branding for Oasina features a sophisticated logo, a harmonious color scheme, and elegant typography, all showcased on Behance (https://www.behance.net/gallery/232915745/Oasina). The visual identity successfully conveys the allure of Positano, with feedback noting enhanced brand recognition and appeal. This project positioned Oasina as a premium choice in the holiday rental market, blending Italian heritage with contemporary design.
Oasina is a holiday home rental platform based in Positano, Italy, offering stunning accommodations to enhance travelers' experiences in one of the world's most picturesque destinations.
Project overview
Oasina sought a captivating brand identity to reflect its luxurious and scenic offerings in Positano. My role was to create a logo, visual identity, and overall branding that evoked the charm of Italian coastal living, targeting travelers seeking premium holiday rentals. The goal was to build a cohesive digital and visual presence that communicated elegance, serenity, and exclusivity.
Challenges
Crafting Oasina's identity required capturing the essence of Positano's vibrant yet tranquil atmosphere in a modern design. Challenges included selecting a color palette inspired by the Amalfi Coast's blues and terracottas, designing a versatile logo that worked across digital platforms and marketing materials, and ensuring the branding appealed to an international audience while maintaining cultural authenticity. Balancing luxury with approachability was key, alongside creating scalable elements for various applications.
Results
The final branding for Oasina features a sophisticated logo, a harmonious color scheme, and elegant typography, all showcased on Behance (https://www.behance.net/gallery/232915745/Oasina). The visual identity successfully conveys the allure of Positano, with feedback noting enhanced brand recognition and appeal. This project positioned Oasina as a premium choice in the holiday rental market, blending Italian heritage with contemporary design.