ABREWZ is a contemporary coffee brand specializing in premium, artisanal brews crafted to enhance everyday moments for urban coffee enthusiasts.
Company
Abrewz
Timeline
2025
—
2025
Role
Product Designer & Creative Developer
Project overview
ABREWZ, an up-and-coming coffee brand, required a distinctive identity to stand out in the competitive beverage market. My role was to develop a logo, visual identity, and packaging that captured ABREWZ's commitment to quality, sustainability, and modern flair. The aim was to create a cohesive brand experience that appealed to coffee lovers and communicated the brand's unique story effectively.
Challenges
Building ABREWZ's brand from the ground up involved striking a balance between bold, contemporary design and the warm, inviting essence of coffee culture. Key challenges included selecting a color palette that evoked freshness and energy, designing versatile packaging for various products, and ensuring the logo was memorable yet scalable across digital and physical mediums. Additionally, the design needed to highlight sustainability without overwhelming the aesthetic, while appealing to a diverse audience of casual and connoisseur coffee drinkers.
Results
The new CloudWatch website launched as a polished, responsive, and lightning-fast digital experience. It clearly outlined the company’s offerings while keeping the tone approachable, backed by carefully crafted visuals and micro-interactions that emphasized performance and trust. The modular design system allowed CloudWatch’s team to easily expand the site with new product pages without breaking consistency. Post-launch, CloudWatch reported a significant boost in inbound leads from enterprise clients, along with improved engagement metrics across the board. The project didn’t just refresh their digital image—it established CloudWatch as a credible, future-ready player in the European cloud services market.
ABREWZ is a contemporary coffee brand specializing in premium, artisanal brews crafted to enhance everyday moments for urban coffee enthusiasts.
Company
Abrewz
Timeline
2025
—
2025
Role
Product Designer & Creative Developer
Project overview
ABREWZ, an up-and-coming coffee brand, required a distinctive identity to stand out in the competitive beverage market. My role was to develop a logo, visual identity, and packaging that captured ABREWZ's commitment to quality, sustainability, and modern flair. The aim was to create a cohesive brand experience that appealed to coffee lovers and communicated the brand's unique story effectively.
Challenges
Building ABREWZ's brand from the ground up involved striking a balance between bold, contemporary design and the warm, inviting essence of coffee culture. Key challenges included selecting a color palette that evoked freshness and energy, designing versatile packaging for various products, and ensuring the logo was memorable yet scalable across digital and physical mediums. Additionally, the design needed to highlight sustainability without overwhelming the aesthetic, while appealing to a diverse audience of casual and connoisseur coffee drinkers.
Results
The new CloudWatch website launched as a polished, responsive, and lightning-fast digital experience. It clearly outlined the company’s offerings while keeping the tone approachable, backed by carefully crafted visuals and micro-interactions that emphasized performance and trust. The modular design system allowed CloudWatch’s team to easily expand the site with new product pages without breaking consistency. Post-launch, CloudWatch reported a significant boost in inbound leads from enterprise clients, along with improved engagement metrics across the board. The project didn’t just refresh their digital image—it established CloudWatch as a credible, future-ready player in the European cloud services market.